[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.stpierre.cz\/reklamni-sdeleni-internetove-reklamy-jsou-sita-na-miru\/#Article","mainEntityOfPage":"https:\/\/www.stpierre.cz\/reklamni-sdeleni-internetove-reklamy-jsou-sita-na-miru\/","headline":"Reklamn\u00ed sd\u011blen\u00ed internetov\u00e9 reklamy jsou \u0161it\u00e1 na m\u00edru","name":"Reklamn\u00ed sd\u011blen\u00ed internetov\u00e9 reklamy jsou \u0161it\u00e1 na m\u00edru","description":"Reklamn\u00ed sd\u011blen\u00ed na internetu mohou b\u00fdt r\u016fzn\u011b v pr\u016fb\u011bhu \u010dasu modifikov\u00e1na a sn\u00e1ze se p\u0159izp\u016fsob\u00ed pot\u0159eb\u00e1m klient\u016f, ne\u017e televizn\u00ed reklamy. Internetov\u00e1 reklama je \u010dasto zam\u011b\u0159ena podle nav\u0161t\u011bvovan\u00fdch str\u00e1nek p\u0159\u00edmo na v\u011bkovou kategorii, lokalitu bydli\u0161t\u011b (podle IP adresy), a nej\u010dast\u011bji podle z\u00e1jmov\u00e9 oblasti, ve kter\u00e9 se doty\u010dn\u00fd pohybuje. Nejv\u011bt\u0161\u00ed \u00fasp\u011bch internetov\u00e9 reklamy se p\u0159i\u010d\u00edt\u00e1 pr\u00e1v\u011b pru\u017en\u011b c\u00edlen\u00e9mu […]","datePublished":"2017-12-28","dateModified":"2023-05-16","author":{"@type":"Person","@id":"https:\/\/www.stpierre.cz\/author\/#Person","name":"","url":"https:\/\/www.stpierre.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"stpierre.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.stpierre.cz\/wp-content\/uploads\/img_a308769_w2350_t1519830235.jpg","url":"https:\/\/www.stpierre.cz\/wp-content\/uploads\/img_a308769_w2350_t1519830235.jpg","height":0,"width":0},"url":"https:\/\/www.stpierre.cz\/reklamni-sdeleni-internetove-reklamy-jsou-sita-na-miru\/","about":["Www"],"wordCount":440,"articleBody":"\tReklamn\u00ed sd\u011blen\u00ed na internetu mohou b\u00fdt r\u016fzn\u011b v pr\u016fb\u011bhu \u010dasu modifikov\u00e1na a sn\u00e1ze se p\u0159izp\u016fsob\u00ed pot\u0159eb\u00e1m klient\u016f, ne\u017e televizn\u00ed reklamy. Internetov\u00e1 reklama je \u010dasto zam\u011b\u0159ena podle nav\u0161t\u011bvovan\u00fdch str\u00e1nek p\u0159\u00edmo na v\u011bkovou kategorii, lokalitu bydli\u0161t\u011b (podle IP adresy), a nej\u010dast\u011bji podle z\u00e1jmov\u00e9 oblasti, ve kter\u00e9 se doty\u010dn\u00fd pohybuje.\tNejv\u011bt\u0161\u00ed \u00fasp\u011bch internetov\u00e9 reklamy se p\u0159i\u010d\u00edt\u00e1 pr\u00e1v\u011b pru\u017en\u011b c\u00edlen\u00e9mu okruhu z\u00e1jm\u016f a dokonce i s konkr\u00e9tn\u00edmi produkty na trhu, nap\u0159. p\u0159i vyhled\u00e1v\u00e1n\u00ed n\u00e1kupu dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f, automobil\u016f, realit atd.\t\tReklama na Internetu m\u00e1 obrovskou v\u00fdhodu, kterou jsou velmi n\u00edzk\u00e9 n\u00e1klady na jej\u00ed zobrazen\u00ed. Jsou mnohon\u00e1sobn\u011b ni\u017e\u0161\u00ed, ne\u017e u reklam v ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch a v televizi nebo v rozhlasu. P\u0159itom \u00fa\u010dinnost webov\u00fdch reklam je v op\u011bt n\u011bkolikan\u00e1sobn\u011b vy\u0161\u0161\u00ed.\tKa\u017ed\u00e1 reklama na Internetu se m\u016f\u017ee podrobit podle po\u010d\u00edtadla d\u016fkladn\u00e9 anal\u00fdze \u00fasp\u011b\u0161nosti a procentu\u00e1ln\u00ed statistice objedn\u00e1vek zbo\u017e\u00ed. Analyzovat se d\u00e1, i odkud z\u00e1kazn\u00edk p\u0159ich\u00e1zel, a co konkr\u00e9tn\u011b vyhled\u00e1val.\t\tReklama na Internetu m\u016f\u017ee pru\u017en\u011b reagovat, m\u016f\u017ee b\u00fdt pozastavena nebo vym\u011bn\u011bna za jinou velmi rychle, co\u017e nen\u00ed mo\u017en\u00e9 ani v ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch, ani v televizi.\tJak je to s reklamou na \u010desk\u00e9m trhu?\t\u010cesk\u00e1 republika nen\u00ed v\u00fdjimkou a po\u010det reklamn\u00edch sd\u011blen\u00ed se u n\u00e1s pohybuje \u0159\u00e1dov\u011b na stejn\u00e9 \u00farovni, jako v zem\u00edch z\u00e1padn\u00ed Evropy. Nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm \u010desk\u00fdm serverem je Seznam.cz, p\u0159edev\u0161\u00edm jeho dce\u0159inn\u00e9 odno\u017ee Stream.cz, Mapy.cz, Novinky.cz a E-mail.cz.  Druh\u00e9 m\u00edsto obsadil prozat\u00edm Facebook. \u0158\u00edk\u00e1me prozat\u00edm, proto\u017ee popularita Facebooku v\u00fdrazn\u011b kles\u00e1 a z\u0159ejm\u011b jej brzy vytla\u010d\u00ed Google a Youtube.\t\tNen\u00ed se \u010demu divit, nebo\u0165 jsou Google a Youtube daleko v\u00edce kvalitn\u00edmi infoport\u00e1ly a vyhled\u00e1va\u010di informac\u00ed  a slu\u017eeb, p\u0159edev\u0161\u00edm ohledn\u011b v\u00fdrobk\u016f a produkt\u016f spot\u0159ebn\u00edho charakteru na profesion\u00e1ln\u00ed b\u00e1zi. Facebook je p\u0159ece jen v\u00edce lad\u011bn sm\u011brem k amat\u00e9rsk\u00e9mu zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f a n\u00e1zor\u016f na r\u016fzn\u00e1 t\u00e9mata, i kdy\u017e jej vyu\u017e\u00edv\u00e1 tis\u00edce firem, z\u00e1jmov\u00fdch sdru\u017een\u00ed a spolk\u016f.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklamn\u00ed sd\u011blen\u00ed internetov\u00e9 reklamy jsou \u0161it\u00e1 na m\u00edru","item":"https:\/\/www.stpierre.cz\/reklamni-sdeleni-internetove-reklamy-jsou-sita-na-miru\/#breadcrumbitem"}]}]